Content and SEO are Best Friends

Mark Twain greets a friend with a handshake.Good web content freelance writing and search engine optimization (SEO) are inextricably linked. SEO helps ensure that your brilliant content is actually seen by visitors, and good content is instrumental in implementing an SEO campaign. The latter is true for two reasons:

1)     Search engines reward fresh content with a higher rating.

2)     Content that uses (but doesn’t overuse) your chosen keywords in headings and text is more easily indexed by search engine crawlers.

SEO is a long-term strategy to get your website listed on the first page or two of search engine results for an inquiry involving one of your keywords. We say long-term because, unlike paid placements a la Google AdWords, SEO can take weeks or months to kick in. By optimizing your content and selecting the proper keywords, you can shade the time towards weeks and away from months.

Each page, whether static or blog, should have one to three keywords memorialized in the page’s meta tags, meta description, and headings. We’ve mentioned previously how Google’s keyword tool can help you qualify your candidate keywords: choose words that are highly popular for searches but only mildly popular at actual websites. It’s like being a big fish in a smaller pond – your pond is smaller because you’ve eliminated popular keywords that everyone else is using. The keyword tool gives you this information and a lot more, check it out.

Just as SEO attempts a high organic (as in unpaid) placement of your website in search engine result pages (SERP), your use of keywords in your text should be organic (as in natural).Some writers try to stuff in their keywords into every other sentence. Somehow, the search engines know when you write for them, and they don’t like it. Write for your human audience, and both they and the search engines will be happier.

We say “Content is King”, but really we mean well-written, grammatical and properly spelled content is king. All those blue lines that Word supplies to point out your shortcomings are detected by search engine crawlers, so clean up you act or face the consequences. If you can’t seem to string two sentences together without upsetting Word, hire a web content writer (shameless plug, yes! But we mean any freelance writer, not just us). The modest amount they charge is more than compensated by the respect you’ll receive from human and software visitors.

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Copyright 2011 Eric Bank, Freelance Writer

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