Good web content freelance writing and search engine optimization (SEO) are inextricably linked. SEO helps ensure that your brilliant content is actually seen by visitors, and good content is instrumental in implementing an SEO campaign. The latter is true for two reasons:

1)     Search engines reward fresh content with a higher rating.

2)     Content that uses (but doesn’t overuse) your chosen keywords in headings and text is more easily indexed by search engine crawlers.

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