I mostly do freelance writing, but also edit other people’s material. It just so happens that right now I am editing two different books, a rather unusual and happy circumstance for me.
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Good web content freelance writing and search engine optimization (SEO) are inextricably linked. SEO helps ensure that your brilliant content is actually seen by visitors, and good content is instrumental in implementing an SEO campaign. The latter is true for two reasons:
1) Search engines reward fresh content with a higher rating.
2) Content that uses (but doesn’t overuse) your chosen keywords in headings and text is more easily indexed by search engine crawlers.
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When you write your own web content, are you saving money or are you throwing it away? One of the most frequently self-inflicted mistakes made by budding entrepreneurs is attempting to conserve resources by personally taking on all tasks. Seasoned businessmen have learned the difference between frugality and effectiveness, and poorly written content is not only ineffective, it’s suicidal.
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