The Death of SEO

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Google shoved the blade in, now Bing is twisting it. It seems apparent that SEO has suffered a horrible defeat at the hands of these two major search engines. With the adoption by Bing of Google’s strategy to localize and personalize search engine results pages (SERPs), we clearly see the victor planting its flag in the fertile soil of online marketing: all hail pay per click!

As the largest PPC business on the planet, Google AdWords stands ready to deliver those first page results you have spent so many months or years building through organic SEO. Delivered for a substantial price, of course. Continue reading “The Death of SEO” »

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Copyright 2011 Eric Bank, Freelance Writer

10 Feb

Eric Bank Posted in Documenting the Search for Alpha No comments

Arbitrage Pricing Theory – Part Two

Arbitrage Pricing Theory (APT) is a multi-factor model in which a series of input variables, such as macroeconomic indicators and market indices, are each assigned their own betas to determine the expected return of a target asset.

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Copyright 2011 Eric Bank, Freelance Writer

08 Feb

Eric Bank Posted in Content is King No comments

Are Article Spinners Ethical?

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Picuture of a spider's web — Spinning a web of deceit

No, not really. I can’t think of a legitimate use for them. Worse yet, they have an annoying habit of turning your well-turned phrases into word salad. In short, they have issues. Let’s take a closer look. Continue reading “Are Article Spinners Ethical?” »

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Copyright 2011 Eric Bank, Freelance Writer

07 Feb

Eric Bank Posted in Content is King No comments

Learn, Assimilate, Write

Capt. Picard as a Borg — Learn to assimilate your material before you write.

If you are having some success as a freelance writer, you are used to receiving unanticipated gigs on a wide range of topics. If you’re lucky, you already know the subject area or have at least written about it in the past. Too often, the assignment covers something new and quite possibly obscure. Oh yeah, I almost forget — the client usually wants it NOW! What should be your game plan? Here’s one that works for me. Continue reading “Learn, Assimilate, Write” »

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Copyright 2011 Eric Bank, Freelance Writer

05 Feb

Eric Bank Posted in Documenting the Search for Alpha No comments

Arbitrage Pricing Theory – Part One

Arbitrage Pricing Theory (APT) is a multi-factor model conceived by Stephen Ross in 1976. It is a linear equation in which a series of input variables, such as economic indicators and market indices, are each assigned their own betas to determine the expected return of a target asset. These factor-specific betas (b) fine-tune the sensitivity of the target asset’s rate of return to the particular factor.

02 Feb

Eric Bank Posted in Content is King No comments

Cash Parking with Content

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Most of my “normal” friends never heard of cash parking or domain monetization. And some domainers I’ve spoken to don’t realize that there are parking sites that allow you to add your own content to a parked page. I’ll try to address both audiences.

For the uninitiated, domains are web addresses. Not websites, just addresses. You can choose to build a website that will reside at the domain, but you can also park the domain. Continue reading “Cash Parking with Content” »