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The JCPenny fiasco only pointed out what has been apparent for some time, Google and the other search engines are less sophisticated at weeding out link spam than they are given credit for. I believe part of the myth lies with AdWords, which makes a fine point about matching the relevancy of keywords to landing pages. In fact, if you attempt to use wildly inappropriate keywords, Google will hike up you CPC to the point where it’s unprofitable to proceed.

Continue reading “Dawn of an Industry: Backlink Certification” »