By now you probably already know the power of backlinks. Unfortunately, all-too-often, backlinks are malformed. Use this helpful guide to learn proper backlink etiquette. Often times, especially via Twitter, people attempt to track their clickthrough rate (CTR) via additional URL parameters that have no actual bearing on location, but rather, serve to pass tracking informationRead more about Keep Your Links Clean[…]

The innovation of social media is the fact that, unlike a single-sourced press release or a magazine ad, it relies on many-to-many interactions among interested parties. These parties have the choice of whether to participate or not, through channels such as tweets, blog postings, or YouTube videos.