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Downside CAPM

Downside CAPM

We have devoted a lot of blog space in the past examining the pros and cons of the Capital Asset Pricing Model (CAPM). The model predicts the amount of excess return (return above the risk-free rate) of an arbitrary portfolio that can be ascribed to a relationship (called beta[1]) to the excess returns on the underlying market portfolio.

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Copyright 2011 Eric Bank, Freelance Writer
Introduction to Kerning

Introduction to Kerning

We began our discussion of horizontal movement last time. The glyphs that make up a font are each encircled by a precise amount of side-bearing space. Side-bearing by definition is uniform for monospaced types. But for proportional types, the amount of side-bearing applied to each character is one of the thousands of choices that are made by a font creator.

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Copyright 2011 Eric Bank, Freelance Writer
Horizontal Movement

Horizontal Movement

The major factors controlling the density of words on the page (known as the “color” of the page) relate to the horizontal and vertical axes of text. It is the job of a typesetter to not only create legible text, but also text that has an even color. The factors include the horizontal design elements of a font, the space between words and the space between letters.

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Copyright 2011 Eric Bank, Freelance Writer
Dawn of an Industry: Backlink Certification

Dawn of an Industry: Backlink Certification

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Picture of Big Brother's cruel face
Get tough on link spam!

The JCPenny fiasco only pointed out what has been apparent for some time, Google and the other search engines are less sophisticated at weeding out link spam than they are given credit for. I believe part of the myth lies with AdWords, which makes a fine point about matching the relevancy of keywords to landing pages. In fact, if you attempt to use wildly inappropriate keywords, Google will hike up you CPC to the point where it’s unprofitable to proceed.

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Copyright 2011 Eric Bank, Freelance Writer